Greg Urquhart & Jordan Dick

Greg Urquhart, CTO, & Jordan Dick, Director of Engineering at e.fundamentals

e.fundamentals is a digital shelf analytics platform that helps Consumer Packaged Goods (CPG) companies understand how they can sell more products online. Our customers include  Pepsi, Mars, Kellogs, Starbucks, Hewlett Packard, and Royal Canine. We’ve moved from being a start-up to a ‘scale-up’ (now with around 75 employees). 

We gather publicly available online data of around 1.5 million products every day, from hundreds of retailers. We then run the online data through some clever analytics pipelines and draw insights. Our SaaS service then presents these insights to our customers. Our entire business is based on gathering publicly available data from websites and developing clever insights developed on what we find. If we don’t get this online data, we can’t generate insights, and we obviously won’t have any customers. 

From a business sense, 2020 has been wonderful for us. All the CPGs have understood that the only way they can grow their business is to increase their online sales – so it’s critical that they find the right product at the right time.

What we look for in a data collection provider is its capability to collect data at scale and is reliable – we have to make sure we’re collecting 99% of the products we need every single day. We also wanted a solution that was good value for money and offers a variety of solutions and products. Customer service and support are also very important. We have used other providers in the past and their platforms are very much ‘out of the box’ – they don’t have the self-management aspect, so you need to ask them to rotate the IPs when necessary, which is really inconvenient. The self-management aspect of Bright Data’s platform is great, and the customer service is absolutely outstanding. If ever we have any issues, they are fixed ASAP. 

We use the Bright Data Residential IPs as well as the Bright Data Unblocker, and our experience with Bright Data has been positive. The platform is more efficient than the ones we have used in the past. 

We are planning on doubling in size this year (we tripled last year), and we expect to continue expanding with Bright Data. 

More testimonials

Juan Galdeano
CTO at Red Points
Red Points
The [sc name="comp_name"] Unblocker solution allowed Red Points to easily expand its offering to more customers and improve the quality of service to existing customers.
Keith Amirault
Manager at Cervello, an A.T Kearney Company
With the Bright Data Collector, we’re able to outsource our data collection efforts and get the online data we need so we can focus on our core business and build excellent analytical solutions for our customers.
Dave Walsh
Co-founder and CEO of Mathison
[sc name="comp_name"] has been an extremely valuable partner in helping us meet our growing demands for online data, as we’re able to outsource our data collection and management efforts.
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