Carl Hendy - CEO of Reddico

Carl Hendy

Co-owner of Reddico
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Brands from a wide array of industries work with Reddico to solve challenges and get the most out of their SEO. Although the challenges are not new (even to industry veterans), there is a transformation underway to provide increased clarity to the SEO picture and large-scale online data collection is allowing us to provide brands with up-to-date insights from various sources and regions.

Through the use of Bright Data‘s technology, which allows Reddico to collect data at scale from any region in the world, we’re able to get cleaner, more accurate data than alternative data sources. This has allowed Reddico to build its own SEO platform that responds much faster than off the shelf platforms and also reduces the over reliance on third-party data platforms, lowers costs, and gives the ownership of the data collected to clients. The online data collection capabilities provided by Bright Data have revolutionised Reddico’s approach to providing SEO insights and has changed the landscape – providing brands with greater knowledge when making key decisions.

This form of data collection has allowed Reddico to shape the data in the most effective way and pass the benefits on to brands such as daily insights into competitor SOV, market intelligence and accurate automated reporting – including the ability to link multiple data sets from search engines to provide visibility reports for clients. This allows Reddico to offer insights to brands which provide them with the knowledge to develop strategies based on correct and live information, ensuring they aren’t basing critical decisions on outdated or incorrect samples of data.

Large scale data collection from web sources is giving brands previously unknown insights and provides daily insights. Working with specialist agencies such as Reddico allows brands to get ahead in their domains and this is critical to success. There’s a transformational shift going on in the SEO market, and the quicker brands realize the importance of large-scale data collection, the better they will perform online.

More testimonials

Edward Nguyen
Senior Data Scientist at Shopee Vietnam
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We use Bright Data's network to collect public web data in order to get ahead of the future developments within the e-commerce space, and help learn more about Shopee's existing markets and its consumer shopping trends. I place a lot of trust in the solution. To me, I see Bright Data as a partner, not a product.
Mattan Benyamini
Mattan Benyamini
Data Analyst Team Lead at Windward
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To collect the public web data that feeds our algorithms, we use Bright Data’s Data Collector to automatically pull web data from the different shipping carrier websites. During the brief time we’ve worked together, what we have accomplished has been super productive and conducted with quick execution - formally addressing our needs as a company.
Charmagne Cruz
Charmagne Cruz
Head of Reporting & Analytics, Business Technologies and Pricing at Shopee Philippines Inc.
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From my experience, what has been invaluable is the service that Bright Data provides, as it really tries to understand its customers. Bright Data has helped us work through ideas of how to collect more web data to meet our growing needs, and through conversations with its support and development staff, we have been able to optimize many of our processes.

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